Amazon Web Services. saas.
AWS Cognito pricing 2026
Cognito's pricing is the cheapest per-MAU above the free tier ($0.015 vs Stytch B2C $0.10), but the developer experience is widely regarded as the weakest in the cohort. Best suited to AWS-native shops with engineering capacity to wrap rough edges.
Tier breakdown
| Tier | $/user/mo | Annual min | Notes |
|---|---|---|---|
| Essentials Free | Free | . | Up to 10,000 MAU |
| Essentials PAYG | Quote | . | $0.015/MAU above 10,000 |
| Plus | Quote | . | Adds advanced security features, threat protection - higher per-MAU rate |
Pricing model: MAU-based with a 10,000 MAU free tier on Essentials. Plus tier adds advanced security at higher per-MAU rate.
What it is best for
AWS-native engineering teams that want a managed user directory tightly integrated with IAM, Lambda, and API Gateway.
Hidden costs
- SAML federated MAU is billed at a different rate than self-managed users.
- Advanced Security Features (Plus tier) add roughly $0.05/MAU on top of base.
- SMS MFA delivery is billed at SNS rates, often higher than other CIAM bundled credits.
Feature support
YSAML 2.0
YOIDC
SCIM
YMFA
YPasskeys
YConditional access
Lifecycle mgmt
YAudit logs
Device trust
YAPI access
YB2B federation
Governance
Source
https://aws.amazon.com/cognito/pricing/Verified 2026-06-02. Status: live-verified.
Compare with other IdPs
Last verified June 2026.