Okta. saas.
Auth0 pricing 2026
Auth0 does not price per seat. It prices on monthly active users (MAU). B2B Essentials floor is $150/mo (about $1,800/yr). The AI Agents add-on is priced as a dollar-denominated tier that scales with your plan and MAU band, not a flat percentage uplift. Avoid comparing Auth0 head to head on per-user pricing unless you model your MAU.
Tier breakdown
| Tier | $/user/mo | Annual min | Notes |
|---|---|---|---|
| Free | Free | . | Up to 25,000 MAU - community support only |
| Essentials (B2C) | Quote | $420 | $35/mo at 500 MAU; scales with MAU |
| Essentials (B2B) | Quote | $1,800 | $150/mo flat floor, 500 MAU included |
| Professional (B2B) | Quote | $9,600 | $800/mo floor, from 500 MAU |
| Enterprise | Quote | . | Quote only. SLA, multi-region, advanced compliance |
Pricing model: MAU-based with flat-rate floors. Per-user comparison requires assumptions about MAU per seat.
What it is best for
B2C and B2B SaaS products that need a fully managed CIAM with a large free MAU pool.
Hidden costs
- MAU is billed even for users who log in once and never return, until the 30-day rolling window expires.
- Enterprise connections (SAML, ADFS, custom OIDC) require Essentials or higher even for tiny B2B logos.
- AI Agents add-on is billed as a separate dollar-denominated tier that scales with your plan and MAU band.
Feature support
YSAML 2.0
YOIDC
YSCIM
YMFA
YPasskeys
YConditional access
Lifecycle mgmt
YAudit logs
Device trust
YAPI access
YB2B federation
Governance
Source
https://auth0.com/pricingVerified 2026-09-13. Status: live-verified.
Compare with other IdPs
Last verified September 2026.