Headline rates
| Vendor | Cheapest published rate | Pricing model |
|---|---|---|
| Okta Workforce Identity | $6/user/mo (Starter) | Per-user tiered bundles. $1,500/yr annual minimum across all tiers. |
| Auth0 | Quote only | MAU-based with flat-rate floors. Per-user comparison requires assumptions about MAU per seat. |
Worked example
Acme Engineering Co. (illustrative example, not a real company) has 300 employees and a single SAML SSO requirement. Annual cost at list price:
- Okta Workforce Identity: Starter at $6/user/mo. 300 seats x 12 = $21,600/yr.
- Auth0: B2B Essentials floor is $150/mo flat ($1,800/yr). MAU-based above the included 500 MAU.
Numbers reflect list rates at 300 seats. Negotiated rates, bundled discounts, and per-MAU billing for CIAM products will all materially change the actual invoice.
Hidden cost differences
Okta Workforce Identity
- $1,500/yr annual minimum on every tier - below 21 seats you pay the floor regardless.
- Adaptive MFA, Identity Governance, and Identity Threat Protection are paid add-ons on top of Workforce Identity.
- Implementation typically requires a partner engagement for any team beyond a single-app SSO rollout.
Auth0
- MAU is billed even for users who log in once and never return, until the 30-day rolling window expires.
- Enterprise connections (SAML, ADFS, custom OIDC) require Essentials or higher even for tiny B2B logos.
- AI Agents add-on adds 50 percent on top of the base subscription.
Sources
- Okta Workforce Identity pricing page (verified 2026-06-02)
- Auth0 pricing page (verified 2026-06-02)
Last verified June 2026.