The mid-market landscape
At 100 to 1,000 seats the buying decision opens up. Every commercial IdP in our cohort competes here. Okta and Entra dominate the mind share; JumpCloud and OneLogin offer lower entry points; Duo wins where Cisco infrastructure is already in place. The decisive factors at this size are integration catalogue depth, governance features, and vendor support quality.
Bundle math matters most here
A 500-seat company already on Microsoft 365 E3 pays $0 marginal for Entra ID P1. Subscribing to Okta Starter at $6/user/mo on top is $36,000/yr in duplicate spend. The marginal cost calculation only makes sense if Entra cannot meet the requirement (rare below 1,000 seats for non-regulated environments).
Where Ping does not apply
Ping's $180,000/yr contractual floor effectively excludes the mid-market. The 5,000-user minimum on Essential applies even if you deploy to 600 seats. Mid-market buyers should treat Ping as out of scope unless a specific enterprise feature (federated B2B at scale, PingFederate on-prem) is mandatory.
Worked example
Acme Mid-Market SaaS Co. (illustrative example, not a real company), 500 seats, not on M365: Entra P1 at $6/user/mo = $36,000/yr. Okta Starter $36,000/yr. JumpCloud SSO Package at $11/user/mo = $66,000/yr (with device management). OneLogin Business at $10/user/mo = $60,000/yr. Picking on price alone Entra and Okta tie. The decision typically falls to integration depth, governance, and existing infrastructure.
Last verified June 2026.